Journal of a Marketing Muse

Where strategy
meets storytelling.

A Nigerian marketing girlie, communications expert and brand specialist who turns brands, founders and businesses from invisible to irresistible.

Explore Services Read the Journal
J
Marketing Muse
Your Name Here
5+
Years of Brand Strategy Experience
Brand Strategist
Comms Expert
Lagos → Global 🇳🇬
Brand Strategy
Communications Consulting
Content Strategy
Personal Brand Coaching
Lagos to Global 🇳🇬
Marketing Muse
Brand Strategy
Communications Consulting
Content Strategy
Personal Brand Coaching
Lagos to Global 🇳🇬
Marketing Muse
About JAMM

She's not your
average marketing girl.

JAMM — Journal of a Marketing Muse — is the personal brand of a Nigerian marketing girlie who built her expertise at the intersection of storytelling, strategy, and culture. She's sharing every bit of it with the world.

You don't just get recycled tips. You get real, actionable value from someone who LIVES marketing — documenting the journey, the wins, and the lessons along the way. She's aspirational AND accessible. She's the girl you wish you knew in real life.

Magnetic
People drawn to expertise & energy
Real & Raw
Honest, mistakes included
Culturally Proud
Nigerian identity as an asset
Boss Energy
Commands respect, stays relatable
J
"Your brand's best friend was a Nigerian girlie all along."
— JAMM Brand Tagline
What I Offer

Services built to
transform your brand.

From invisible to irresistible. Whether you're a solo founder, a growing startup or an enterprise — there's a service designed exactly for where you are right now.

01
Brand Strategy & Positioning
Brand audit, positioning statement, brand architecture, competitive analysis. Build the foundation everything else stands on.
Startups, rebrands, new businesses
02
Communications Consulting
Comms audit, messaging hierarchy, stakeholder communications, crisis comms framework. Ensure every word works hard.
Organisations, enterprises, growing brands
03
Content Strategy & Creation
Content pillars, editorial calendar, content production, copywriting. Your 24/7 sales team — built right.
All businesses
04
Personal Brand Coaching
Brand positioning, platform strategy, LinkedIn optimisation, thought leadership content and media coaching for leaders.
CEOs, founders, executives
05
Social Media Strategy & Audit
Platform audit, strategy development, content calendar, analytics review and growth strategy across all platforms.
Brands with existing social presence
06
Brand Voice & Messaging Guide
Tone of voice document, messaging framework, copy style guide. Make your brand instantly recognisable across every touchpoint.
Teams needing consistency
07
Marketing Consulting (Retainer)
Ongoing strategic advisory, monthly strategy sessions, content reviews, campaign ideation. Your marketing muse on call.
Scaling businesses
08
Marketing Training & Workshops
Team brand workshops, communications masterclasses, content strategy training and marketing upskilling programmes.
Corporate teams, marketing depts
09
PR & Media Strategy
Press releases that get read. Pitches that get noticed. Media strategy that positions you as the expert in your field.
Brands seeking media visibility
Content Philosophy

Six pillars.
One unmissable brand.

💡
Educate
Marketing tips, brand strategy, comms frameworks and industry insights — straight, no chaser.
😤
Expose
Mistakes brands make, marketing myths debunked, red flags to avoid. The uncomfortable truths.
📖
Diary
Behind-the-scenes, daily learnings, personal stories and the real Nigerian girlie life.
🌍
Culture
African excellence, Naija marketing and global brand trends through an unapologetically African lens.
💼
Business
Services, case studies, client wins and calls to action. Because the work speaks for itself.
✨
Lifestyle
Style, travel, food, books and everyday moments. The full picture of the marketing muse life.
The Problem & The Fix

Your brand is
talking. Is anyone listening?

🔴 The Pain
No Clear Brand Voice
You post constantly but sound like everyone else. No distinctiveness, no recall.
✅ JAMM Solution
Brand Voice Development
A distinctive personality, tone guide and messaging framework that makes you instantly recognisable.
🔴 The Pain
Content With No Strategy
Lots of posting, zero results. Engagement is dead. You're busy but not growing.
✅ JAMM Solution
Content Strategy Audit
A 90-Day Roadmap tied to your actual business goals — not just a calendar.
🔴 The Pain
Invisible Brand
Great product, terrible visibility. Nobody knows you exist — and it's costing you.
✅ JAMM Solution
Positioning & Visibility
A positioning statement, the right channels and a content ecosystem that builds awareness.
🔴 The Pain
Can't Tell Your Story
You know your business but can't communicate your WHY — or your value.
✅ JAMM Solution
Founder Brand Coaching
Personal brand strategy, bio writing, media training and LinkedIn optimisation.
The Journal

From the muse's desk.

All Posts
IWD
IWD 2026
March 8, 2026 · Personal Brand
She's Not Your Brand Ambassador — She's Your Brand: The Rise of the Marketing Girlie
The world's most followed people aren't just influencers. They're brands. And the woman who understands both the art and strategy of personal branding isn't just ahead — she's untouchable.
Read More
IWD
IWD Special
March 8, 2026 · IWD
Dear International Women's Day 2026: The Women Who Built Brands That Changed the World
Every year IWD trends. But how often do we study the women whose brands didn't just go viral — they went permanent?
Read More
💬
Comms
March 15, 2026 · Communications
Your Brand Is Talking. The Question Is — Is Anyone Listening?
Most brands don't fail because their product isn't good enough. They fail because nobody understands what the product is, who it's for, or why it matters.
Read More
NG
Personal
March 22, 2026 · Founder Story
From Lagos to London to LinkedIn: What Building a Global Brand as a Nigerian Woman Taught Me
There is a particular brand of audacity required to build something global when the world isn't yet sure where you fit. I am that audacity. And JAMM is what happened when I stopped shrinking.
Read More
Who I Serve

Built for every brand
at every stage.

🚀
Founders & Solopreneurs
Building from scratch? Let's create the brand foundation you need to grow with confidence.
💡
Startups
Strategic comms, not just social media posts. Position your startup to attract investors and customers.
👔
CEOs & Executives
Build the personal brand that reflects your authority, amplifies your voice and opens new doors.
🏢
Enterprises & Brands
Rebranding, repositioning or scaling? Bring your comms up to match your ambition.
🌱
NGOs & Organisations
Impactful public communications that connect emotionally and inspire action.
📊
Marketing Teams
Stop executing tactics without strategy. Upskill your team and build campaigns that convert.
🇳🇬
Nigerian Businesses
Ready to go global? I understand your market, your culture and your ambition better than anyone.
👑
Women-led Brands
Community, coaching and brand strategy built specifically to elevate women building empires.
The Numbers

Built on results,
not promises.

5+
Years of Experience
50+
Brands Transformed
5
Platforms. Daily.
🌍
Global Audience
"She came to me with a brand that was invisible. Six weeks later, her inbox was full."

— JAMM Client Story

Work With Me

Ready to build something irresistible?

Whether you need a full brand overhaul or just want to know where to start — let's talk. I respond to every enquiry personally.

You can also reach me on Instagram, LinkedIn or TikTok at @yourhandle — DMs are open.